AI Mention Tracking Tools ranked for 2026.
The tools that show you whether ChatGPT, Perplexity, Gemini and Google AI Overviews mention and cite your brand. We compared 13 on price, engine coverage and what they actually do.
AI mention tracking tools monitor whether AI assistants name your brand when people ask them questions. Instead of checking your Google rank, they run a set of prompts through engines like ChatGPT, Perplexity, Gemini and Google AI Overviews, then report whether you were mentioned, whether you were cited as the source, how you compare to competitors, and which prompts leave you invisible.
It matters because a growing share of buying research now happens inside AI answers, where there are no ten blue links. If the model does not name you, you do not exist for that question. These tools turn that black box into something you can measure and improve.
How we picked. We focused on tools built specifically for AI-answer visibility, not generic social listening. We checked pricing, free options and engine coverage on each vendor's own site in June 2026, and we flag where a price is an add-on to a base plan or not public. Prices change, so verify before you buy. The SEO Agent is our own product, listed first and clearly marked. The rest are independent tools we have no affiliate deal with.
The list
The 13 best AI mention tracking tools
The SEO Agent
Most tools on this list only measure your AI visibility. The SEO Agent does something about it. It researches keywords from real search data, writes fact-checked articles with citations, and publishes them straight to your CMS, so AI assistants have accurate, quotable content to pull from. It also runs a free AI visibility audit, and brand mention tracking is rolling out to subscribers.
- Free AI visibility audit, no signup
- Fact-checked, cited articles built to get quoted by AI
- Native publishing to WordPress, Webflow, Shopify, Wix and Ghost
- AI mention tracking in early access for subscribers
Profound
The most heavily funded tool in the category, after a reported $96M round at a roughly $1B valuation in 2026. Profound tracks how ChatGPT, Perplexity, Gemini and Google AI Overviews describe, mention and cite your brand, shows the prompt volumes behind those answers, and reports how AI crawlers read your site. It also ships agents that draft answer-engine-optimized content.
- Answer Engine Insights into how AI describes you
- Prompt Volumes showing what people ask AI at scale
- Agent Analytics for how AI bots crawl your site
- Free AEO visibility report to start
Otterly.ai
A Gartner Cool Vendor in AI for Marketing (2025) and one of the cheapest credible options. Otterly tracks brand mentions and citations across ChatGPT, Perplexity, Google AI Overviews and Copilot, reports your share of voice against rivals, and audits your pages for AI readiness with GEO recommendations.
- Mention and citation tracking across the major engines
- Share of voice versus named competitors
- Prompt research and GEO content audits
- Looker Studio connector on Standard and up
Peec AI
A clean, focused analytics platform for AI-search visibility. Peec tracks how often and in what context you appear across ChatGPT, Gemini, Perplexity and Google AI Mode, benchmarks competitors over time, and surfaces the sources models cite so you can target them. Multi-country tracking plus CSV and Looker exports make it a favorite with agencies.
- Visibility tracking across multiple LLMs
- Competitor benchmarking over time
- Multi-country prompts with tags
- CSV and Looker Studio exports, plus API
AI Mention Tracking Early access
A focused tracker in early access from the team behind The SEO Agent, at aimentiontracking.com. It watches whether AI assistants name your brand across the major engines, scores your mention visibility, and benchmarks you against competitors, without the enterprise price tag. The early-access list is open now.
- Mention visibility score across major engines
- Competitor share-of-voice
- Prompt-level view of where you are invisible
- Built for founders and lean teams
Scrunch AI
Scrunch tracks your presence and citations across ChatGPT, Perplexity, Claude, Gemini and Copilot, and goes one step further. Its Agent Experience Platform detects AI crawlers and serves them a compressed, machine-readable version of your pages while humans see the normal site. Sitecore acquired Scrunch in June 2026, so expect it to fold into that platform.
- Visibility and citation tracking across five engines
- Prompt and topic analytics with benchmarking
- Site and crawl audits
- Agent Experience Platform for AI crawlers
Rankscale
Rankscale tracks your brand across 17 or more generative engines, analyzes which sources they cite, scores sentiment by model and topic, and audits pages for AI readiness. Its free, no-registration AI Readiness score is a genuinely useful way to test a single URL before you commit.
- Rank tracking across 17 or more engines
- Citation source analysis
- Sentiment by brand, topic and model
- Free, no-signup AI Readiness audit
Knowatoa
Knowatoa monitors your brand across seven engines, including ChatGPT, Claude, Gemini, Meta AI, Perplexity, Google AI Mode and AI Overviews, shows where you appear and where you are losing, and can draft content to close the gaps. Its free 60-second visibility audit needs no card.
- Coverage across seven AI engines
- Reporting on where you appear and where you lose
- Content drafting agents
- Looker Studio and MCP on the Growth plan
AthenaHQ
AthenaHQ measures how often and how accurately AI surfaces your brand, then flags AI hallucinations about you so you can correct misinformation in the answers. It runs on a credit model where one credit equals one AI response, and ships named agents like its Ask Athena copilot and Citation Engine.
- Multi-platform visibility monitoring
- Ask Athena agentic copilot
- Athena Citation Engine
- Hallucination and brand-integrity alerts
AI Citation Tracking Early access
Also from the team behind The SEO Agent, at aicitationtracking.com, and also in early access. This one is built around citations specifically, being the linked source an AI quotes, not just being named. It shows which of your pages get cited, by which engines, and where competitors are taking the source slot.
- Citation share across engines
- Which of your pages get cited, and by whom
- Competitor citation gaps
- The metric that drives the click, not just the mention
Mentions.so
Mentions.so records when and how you are mentioned or cited across a broad set of models, including ChatGPT, Perplexity, Claude, Gemini, Grok and DeepSeek, with sentiment analysis, AI traffic attribution and a board of tailored recommendations.
- Tracking across six or more LLMs
- Sentiment analysis
- AI traffic attribution
- Recommendations board
SE Ranking AI Visibility Tracker
If you already run SE Ranking, its AI Visibility add-on tracks brand mentions and domain links across Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity, with historical trends and side-by-side competitor comparisons. It also exposes an API and an MCP server so you can pull the data into your own tools or query it inside Claude.
- Tracking across five AI platforms
- AI competitor research
- Historical visibility trends
- API and MCP integration
Ahrefs Brand Radar
An add-on to a paid Ahrefs plan, Brand Radar measures your AI visibility across AI Overviews, ChatGPT, Copilot, Gemini, Perplexity and Grok using real search-backed prompts, and also covers YouTube, TikTok and Reddit. Great if Ahrefs is already your stack, pricey if it is not.
- AI visibility across six platforms
- Competitor benchmarking on real prompts
- YouTube, TikTok and Reddit coverage
- Custom prompt checks and citation discovery
Also worth knowing. If you already pay for Semrush, its AI Toolkit is a $99/mo add-on that tracks how you show up in AI answers. And Conductor offers an enterprise, API-first AI Search Performance module with custom pricing, aimed at large marketing teams that want AI visibility alongside traditional SEO.
At a glance
Price and engine coverage, side by side
Prices were checked on each vendor's site in June 2026 and are shown in USD unless noted. An asterisk marks an add-on that needs a base subscription, or a reported figure not confirmed on the vendor's own page. Always check current pricing before buying.
How to choose
What actually matters when you pick one
- Engine coverageAt a minimum you want ChatGPT, Google AI Overviews and AI Mode, Perplexity and Gemini. Copilot and Claude are common. A few tools cover 17 or more, which matters if your audience uses niche assistants.
- Mentions versus citationsBeing named is nice, being cited as the source is what earns the click. If links matter to you, make sure the tool tracks citations, not just mentions.
- Competitor benchmarkingA visibility score means little without context. The useful tools show your share of voice against named competitors, topic by topic.
- Standalone or add-onIf you already pay for Ahrefs, Semrush or SE Ranking, their add-ons are the cheapest way to start. Dedicated tools like Profound or Otterly go deeper but cost more.
- Tracking versus fixingMost tools only measure. Closing the gap still means publishing accurate, well-structured, citable content. Decide whether you want a dashboard, a tool that also does the work, or both.
FAQ
AI mention tracking tools, explained
What are AI mention tracking tools?
They run a set of prompts through AI assistants like ChatGPT, Perplexity, Gemini and Google AI Overviews, then report whether those answers mention or cite your brand, how you compare to competitors, and which prompts leave you out. It is visibility tracking for AI search instead of traditional rankings.
How much do AI mention tracking tools cost?
Most standalone tools run between $20 and $99 per month for an entry plan, with Rankscale from $20, Otterly from $29 and Mentions.so from $49. Enterprise tools like Profound and Conductor are custom-priced, and suite add-ons from Ahrefs, Semrush and SE Ranking stack on top of a base subscription.
Is there a free AI mention tracking tool?
Free ongoing tiers are rare, but several tools offer a free one-off audit with no card, including Rankscale, Knowatoa, Profound and the Ahrefs AI Visibility Checker. The SEO Agent also runs a free AI visibility audit. Most paid tools add a 7 to 14 day trial on top.
Which AI engines should a tracker cover?
At a minimum, ChatGPT, Google AI Overviews and AI Mode, Perplexity and Gemini, since those drive the most AI answers. Microsoft Copilot and Claude are common additions. Some tools, like Rankscale, track 17 or more engines, which helps if your audience uses less common assistants.
What is the difference between mention tracking and citation tracking?
A mention names your brand in the answer text. A citation links your page as the source the answer was built from. Citations are what actually send traffic, so if links matter to you, pick a tool that tracks citations and not just mentions.
Do I need a dedicated tool, or will my SEO suite do?
If you already pay for Ahrefs, Semrush or SE Ranking, their AI visibility add-ons are the cheapest way to start and live in a dashboard you already use. Dedicated tools like Profound, Otterly or Peec go deeper on prompt analytics, sentiment and competitor share of voice.
How do I improve my AI visibility, not just track it?
AI assistants quote content that is accurate, well-structured and easy to extract a fact from. Publishing clear, fact-checked, citable pages on the topics your buyers ask about is what moves the needle. That last part, the writing and publishing, is what The SEO Agent automates.
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